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Posted on May 7th, 2014, by

Social norms marketing campaigns hold promise for addressing a variety of health concerns relevant to men, including men’s incorrect perception that most men are unconcerned about their health. As an example of possible cognitive techniques that may be used for changing the thinking and behavior of the alcohol drinkers I would suggest to mention the figures of alcohol-related mortality in the integrated social marketing campaign, such as: “Almost 54 percent were from diseases attributed to chronic alcohol abuse; the rest were intentional or unintentional injury deaths. Two-thirds of the alcohol-related deaths were of males. Alcoholic men have a mortality rate that is two to six times higher than that of the average male.” Then the information about the possible diseases and […]

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Posted on May 7th, 2014, by

1. The need of further research of the young males’ reproductive health Marcell et al. (2008) argues that many studies of male adolescents’ health needs are way too old (some of them even more than 30 years old) and concentrated on young men (aged 15 to 19) and in addition these studies do not provide analysis of young men’s reproductive health needs. Taking into account the consideration how important of male adolescents’ health reproductive needs, they have to be paid more attention. 2. Sexuality, risky behaviour, STIs, and HIV/AIDS rates among young males Park and Breland (2007) indicate that sexual and reproductive health and males’ health care attract increased attention in the recent years. Sexuality and sexual identity are extremely […]

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Posted on May 7th, 2014, by

1. Scales of masculinity The attention of the researcher who decided to take a closer look at the masculinity is drawn first to the traits or so called scales that define masculinity. According to the researches, there are ten traits that serve for determination of masculinity: ‘1) physiological energy; 2) physical characteristics; 3) gender-related socio-cultural roles; 4) idealized gender; 5) gender preferences; 6) subjective gender-identity; 7) gender-related age identity; 8) gender-related racial and national identities; 9) lust; 10) male eroticism.’ (Chesebro and Fuse, 2001)   2. The attitude of young males towards health In accordance to the latest health care trends, there is a tendency to actively engage young males and boys into the family planning process. But as Marcell […]

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Posted on May 7th, 2014, by

Masculinity is the subject of the present research. Masculinity is a common perception that is formed in the mind of the people as the combination of the various images and characteristics of different men. (Keeling, 1998) Norman (2011) suggests that ‘young men are confronted with competing discourses of masculinity where they are simultaneously incited to work on and transform their bodies into culturally recognizable ideals, while at the same time remaining distant and aloof to the size, shape, and appearance of their bodies.’ The paper will be concentrated on the important health issues related to masculinity such as sexual health, drug and alcohol related risk, and access to health services. The presumption could be made that the substance-abuse behaviors such […]

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Posted on May 7th, 2014, by

The next example also belonging to the Classical period is the red-figured squat jar used either for oil or perfume. It is also called a lekythos and is attributed to the Meidias Painter (Figure 2). The jar was made in Athens, Greece between 420 and 400 B.C. The title of the image is “Aphrodite in the Gardens.” Here Aphrodite is still dressed plentifully, and the image presents a picture with a specific plot. The style of the Meidias Painter and his associates is recognized by such characteristics as the elegant faces of women, the garden scene itself and, after all, their rich, multi-pleated drapery (Mallory & Adams 44). The names of each of the characters is written in white letters […]

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