In the current essay we will imagine that Barack Obama is to give an address at Regent’s College during his first state visit to Britain in May 2011. The speech is expected to attract thousands of people and more than 400 members of the news media. The media, from regional, national and international organizations, will cover all angles of the event. Regent’s College needs to realize as much benefit from the event ”“ by thoroughly utilizing advance PR planning.
As a fact, I have been hired by the Regent’s College as a public relations consultant. My job is to help the college and exploit the presence of the 400 media representatives expected to cover the Obama visit. The college executives want to get Regent’s College mentioned in as many of the stories as possible, presenting interesting facts about the college. The goal is to raise awareness of Regent’s College and drive an increase in student numbers.
I will develop a short public relations plan for Regent’s College to use during the Obama visit. The problem is to hold an effective and successful event and to raise awareness of Regent’s College and drive an increase in student numbers. The audience will include students, teachers and their parents. In developing the method to measure my success so that Regent’s College will pay my bill, there will be offered different ways of payment.
Random luck in any public relations failure are equal. It is essential to start with a detailed plan and consistent implementation of life to the full achievement of these goals. In the planning, phase of PR-campaign is determined by its target audience, objectives and priorities. Although the goals of PR are always closely linked to the achievement of fame, from specific campaigns, they can vary greatly. It happens that the appointment of PR-project – it is winning popularity, but often more complex and varied objectives.
A corporate PR-campaign will emphasize the benefits of product compared to that offered by the companies and competitors, and by all means to heat flagging interest in the products. If at the time of the PR-campaign is of changing political, economic or cultural context, it may require an adjustment in the original plan, and will probably need to review and set goals. Since PR is often (but not always) associated with the company in the market, the marketing plan defines the basic guidelines of PR-campaign.
Sometimes the PR-plan is included in the marketing plan as a section or even subsection to establish a “hotline” for reviews and consumer complaints or to prepare press releases about the company’s new projects or changes in its structure. In other cases, PR-plan focuses on changing public views on the subject of PR-campaign, or to maintain its positive image through media channels. In the case of the visit of Barack Obama, Regent’s College needs to realize as much benefit from the event ”“ by thoroughly utilizing advance PR planning.
In organizations, PR-activities are aimed at promoting educational programs, fundraising for charities and help for vulnerable people with the help of volunteers and staff members worked long-term, multi-level and highly specialized PR plans. Creating marketing plans and PR-devoted a lot of books. It is important to remember that there are some common sample preparation plans. In addition, the method of presentation and form a plan must comply with the overall style of management in the organization. In the case of the Regent’s College, where Barack Obama is to give a speech, there is expected to attract thousands of people and more than 400 members of the news media. The media, from regional, national and international organizations, will cover all angles of the event with the help of the effective PR that I will organize. Regent’s College needs to realize as much benefit from the event ”“ by thoroughly utilizing advance PR planning and new approaches in order to make the event as much highlighted as possible.
I can say that I have been hired by the Regent’s College as a public relations consultant. My job is responsible and I have to ensure that the presence of the 400 media representatives will effectively cover Obama visit. The college executives have to get Regent’s College mentioned in as many of the stories as possible, presenting interesting facts about the college. My principal goal is to raise awareness of Regent’s College and drive an increase in student numbers. It also important to ensure that everyone will know about the event, about its success, and about its outcome. I have to ensure that there will be raised awareness of Regent’s College and drive an increase in student numbers. That is why, it is important to ensure that there will be highlighted the main advantages of the college, the possibilities it gives and how it differs from other colleges.